THE LEDGER / 004
The manager has left the coffeehouse
A new title can come with a better job. It can also be a small apron placed over an old org chart. What the coffeehouse coach rollout does and does not change.
GET THE APP. IT’S FREE.IT’S ALSO NOT REALLY AN APP.NO APP STORE. NO DOWNLOAD. ABOUT TWENTY SECONDS.
NAVIGATING THE COFFEE WORLD
WE WORK HERE. THAT’S THE WHOLE CREDENTIAL.
THE COFFEE DESK / VOL. 1 / ISSUE 001
COFFEE
IS CHANGING.
PAY ATTENTION.
An independent publication tracking the people, pressure and strange new rituals reshaping what we drink.
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REPORTING FROM THE
EDGE OF THE CUP
THE ROOM / 003
The First Pour pours again
Stumptown is opening a Los Angeles flagship in a former theater. What the First Pour generation has to prove now that its ideas became the dress code.
TECH / 002
ChatGPT made my menu
When polished language becomes free, it stops being evidence of a distinctive business. Where advantage goes next.
WHO WRITES THIS
NOT
JOURNALISTS.
OPERATORS.
The people who know how this trade actually works are behind the bar, on the roaster, and looking at the P&L. Almost none of them are writing it down.THE BREWSER COLLECTIVE
BREWSERA collective of owners, baristas, managers and roasters writing about the parts of this trade nobody else covers. No sponsors, no advertising. It comes out of one person’s pocket, because this stuff needed reading.